Remember when Gap used to have a fragrance called Grass?  Well it looks like Burger King is the next in line to market a non-traditional scent with their new FLAME.

I think the best part is the tagline – “Fire Meets Desire” – ha!

Hey, who knows.  I like the smell of SPAM in the morning (mmm! don’t knock it til you’ve tried it!) so maybe they’re onto something.  And I was always one of those weird kids who liked the smell of gasoline (yeah yeah, that might explain a lot) so maybe there’s a market there?